My approach has evolved over 20 years in the trenches of the marketing industry in high tech, government and nonprofit industries, and grew from making all the mistakes that come with being a heart-centered business owner and people-pleaser.
Now, instead of doing #allthethings for #allthepeople, I focus on doing the stuff that I am amazing at - which is honing in on the magic that makes brands awesome. It’s my superpower - that and smelling fresh brewed coffee a mile away.
My approach to marketing focuses on building a solid foundation to build your brand upon, focusing on your brand’s uniqueness, your brand’s image, your business systems and your brand experience. I half-jokingly call it the woo, the work, and the wonderful of growing your awesome brand - it sounds fun, and it is, but it’s also based on solid proven strategy and measured actions.
The is my way of incorporating your values and uniqueness - your why - into your brand, and digging deep into some serious mindset work that is key to successful entrepreneurship. This world can be crazy, you guys! It can play a million mind games on even the strongest people, which is why it’s essential to build a strong set of values and mindset strengths into your arsenal of business tools for success.
The is based on my track record: the proven marketing strategy work. It’s my jam - the stuff that I’ve been educated in, and have specialized in professionally in for twenty years. It’s the approach I take, incorporating research, training, goal setting, measurable actions, accountability and follow-up. It’s what sets me apart in a field of marketing coaching strategists.
The is all the design and creative awesomeness that uplevels your brand’s image, and it’s that white glove touch that makes you known and loved in your industry. It’s one thing to have a God-given talent or amazing product that you want to share with the world, but in order to stand out in a sea of sameness and show that your offering is every bit as awesome as you are, it needs to be polished, professional, and unforgettable.
I’ve worked with hundreds of passion-filled entrepreneurs over the years, and I’ve learned that everyone’s needs are different. That’s why I’ve built my signature brand and marketing training to meet you where you are in your life and your business right now, to build an unshakable foundation for you to build an awesome, profitable, sustainable business on.
Yeah, not so much...
Hang around me for a little while and you’ll soon discover that I take marketing very seriously...
MARKETING GEEK, DESIGNER, EDUCATOR,
COACH + MENTOR, COFFEE JUNKIE,
GOOF BALL, MAMA CEO, BUSINESS BESTIE.
Hey there, I'm Lori!
Ready to Grow a brand as awesome as you are?
It’s that approach that I incorporate into my business.
focused + fun